🎪 1. China Toy Expo (CTE)
- Location: Shanghai New International Expo Center
- Date: October every year (2025: Expected Oct 15–17)
- Scale: 2,000+ exhibitors, 100,000+ sqm exhibition area
- Highlights:
- The largest and most comprehensive toy fair in China
- Covers all major categories: wooden toys, plush, educational, electronic, seasonal, and STEAM toys
- Co-located with Baby & Licensing Fairs for broader sourcing
✅ Best for: Importers, wholesalers, supermarket buyers, and brand owners
🧸 2. Shenzhen International Toy & Education Fair
- Location: Shenzhen World Exhibition & Convention Center
- Date: April annually (2025: Expected April 8–10)
- Scale: 1,400+ exhibitors
- Highlights:
- Located in South China’s manufacturing hub (near Dongguan, Chaozhou, etc.)
- Co-held with licensing, baby, and stroller fairs
- Showcases innovation, new materials, and rising brands
✅ Best for: Trend seekers, buyers looking for new ODM/OEM products
🎨 3. GTI Asia China Expo (Guangzhou)
- Location: Poly World Trade Center, Guangzhou
- Date: May or August (check official website)
- Highlights:
- Focused on toys, models, arcade machines, and creative IP products
- Strong participation from gift channels and cultural-creative brands
- Convenient access for Hong Kong, Macau, and Southeast Asian buyers
✅ Best for: Gift companies, IP buyers, creative toy developers
🎁 4. Yiwu Toy & Gift Fair (Part of Yiwu Import Commodities Fair)
- Location: Yiwu International Expo Center
- Date: Sessions in both May and October
- Highlights:
- Famous for small commodity and low-MOQ sourcing
- Good variety of toys, DIY kits, seasonal and promotional gifts
- Popular among e-commerce sellers and small-scale importers
✅ Best for: Amazon/FBA sellers, low-volume buyers, fast turnover
🛫 Tips for Attending Toy Fairs in China
- 🎫 Get your invitation letter in advance
- 📅 Book flights & hotels early — fairs overlap with holidays
- 💬 Work with a local sourcing partner to streamline communication
- 📦 Collect samples or take detailed product photos during the show for faster follow-up
🤝 Want to Maximize Your Time at Toy Fairs?
Sourcing Toys has years of experience supporting buyers at major trade shows. We can:
- Pre-screen suppliers and arrange factory meetings
- Handle translation, sample follow-up, and price negotiation
- Manage QC and production after the fair ends
📩 Contact us to plan your visit today!
🌐 www.sourcing-toys.com | ✉️ info@sourcing-toys.com